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Last trends of the AECO sector

Construction manufacturers, how can you reach your specifiers with optimum visibility for your products?

Published: 11/07/2023

Country: United Kingdom
Are you a construction manufacturer? Not only is it crucial to find innovative ways of increasing the visibility of your products, but you also need to constantly evolve and adjust your work processes.

In this article, you will find valuable information on how digitising your products can improve your competitiveness and visibility on the market. This is supported by survey results and concrete case studies.

Don’t miss this opportunity to embrace the digital future!

Maximising your impact through product digitisation

The Georgia Manufacturing Survey 2005, confirms the growing importance of product digitisation in the manufacturing sector. It highlights that manufacturers are leveraging information technology and production practices to drive innovation-based competitiveness. The survey revealed that IT applications, such as CAD, are widely used by almost half of the manufacturers surveyed.

This trend is also reinforced by the survey results. They indicate that online sales account for a growing share of manufacturers’ total sales. Almost two-thirds of respondents said they generate sales via their website or e-mail. What’s more, around one in five manufacturers generated more than 10% of their sales via the Internet.

Percentage of manufacturers’ sales generated via the Internet on the rise.

Source : Innovation in Manufacturing: The 2005 Georgia Manufacturing Survey
Product digitisation, such as the integration of high-quality 3D BIM objects into platforms like, offers you as a manufacturer additional opportunities to maximise your impact on the market.

For example, PVC entrance doors modelled in 3D, with customisable configurations, allow realistic and accurate visualisation of key products. This approach makes it easier to meet customers’ needs and boosts manufacturers’ competitiveness by enabling them to offer customised, innovative solutions.

Targeted exposure to construction specifiers

The platform is used by many construction professionals. In fact, more than 4,000 building professionals sign up every month. Architects, design offices, engineers, BIM Managers and BIM Modellers upload high-quality, functional BIM objects for their digital mock-ups.

By publishing BIM objects on, such as ergonomic office furniture or electrical equipment, you can increase your visibility to a targeted and qualified audience. They are looking to integrate these elements into their digital mock-ups.

Why quality BIM objects are essential for your construction specifiers

Advantages and benefits of digitisation vs. the paper catalogue
Quality BIM objects enable specifiers to design buildings and structures with an unprecedented level of detail and accuracy. This enables more efficient planning, reducing potential errors and unnecessary construction costs., the leading interactive platform for BIM objects, enables users to visualise, customise and simulate the use of construction products in realistic environments.

The BIM objects available facilitate the creation of realistic visualisations of construction projects. This makes it much easier for customers to understand and envisage the final product in greater detail and in concrete terms.

These objects also offer optimised building information management, providing valuable data. For example, material specifications, energy performance and maintenance costs. These elements enable efficient management of construction information throughout the building’s lifecycle.

The digitisation of product catalogues, a revolutionary innovation

The digitisation of product catalogues is revolutionising the construction sector. This innovation provides instant global access to product information, reaching an international audience. The digital catalogue is far more interactive, offering detailed visualisations, customised configurations and realistic simulations of product use.

This format goes far beyond the traditional paper catalogue, incorporating a range of product information, from technical specifications to performance. It also ensures compatibility with BIM modelling software, optimises referencing on search engines and encourages direct communication between manufacturers and users.

As an added bonus, digitisation contributes to a sustainable development strategy, limiting the use of paper.

Strengthen the trust and credibility of your brand


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